Web Design By Hofford Digital
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Web Design can have a huge impact on how you attract and gain new business whether you are in Dallas, TX or anywhere else in the world. The design of your website is the first impression people may have of your business or yourself. Make sure it's a good impression by using Hofford Digital.
The Web Design Topics this page will cover and answer are:
- The Basics Of Web Design
- Mobile Web Design
- How Web Design Affects SEO
Basics For Great Web Design
In today's mobile world your website and the web design process need to have a Mobile First Approach to ensure your website can be seen and used easily and effectively on any sized device. This can be a desktop, laptop, small tablet, phablet or a traditional smart phone. It does not matter the size, your site needs to fit their screen.
To make your website even more mobile friendly it needs to load quickly. Our Web Design process takes this very seriously. You can check your current website's speed and load times here. Ideally you want it to be under 3 seconds.
Most importantly to you as a business owner or someone on a budget is you need a great price on your new website or redesign. At Hofford Digital we will show you the difference in your Needs vs Wants for your website to help you come up with best solution for your website and your budget.
There is always room for improvement. The rules and guidelines change frequently. What was considered great web design a few weeks ago may be seen as old, slow and outdated today. At Hofford Digital we are constantly updating our own website to keep up with the current trends and standards as you can see below in our website speed and performance test. See Google's own guidelines for web development and design here.
Mobile First Web Design
Every website should function and load just as well and as quickly (if not better) on a mobile device as it does on a traditional desktop computer.
Over 50% of website traffic now comes from mobile devices and that trend will only continue to grow until the point where the difference between a mobile device and a desktop became lost or minimal.
Think for a second what YOU do when you visit a website that does not load quickly. You leave.
That is why you need to have Mobile Web Design as your priority when it comes to actually planning and designing your next website. Sometimes this is also refereed to a Responsive Design.
Responsive Design is the approach to website design that modifies to a website visitor's device. They could be on a laptop, desktop, tablet, mobile phone or anything in between. This approach makes use of flexible layouts, flexible images and cascading style sheet media queries. Thus, the website will automatically adapt to the user thanks to its design.
How Does Web Design Affect SEO?
From the beginning design and planning process for your Web Design we put SEO (Search Engine Optimization) at the top of the list. This includes the mobile first design process.
Websites that are mobile friendly are by nature more SEO friendly. In addition to the mobile first design we also ensure that your web design includes the proper tags and codes to help rank your website from the start.
There are many other factors that go into SEO, but you need to have a website that is built to work well in an ever increasingly competitive SEO world. Everyone wants to rank on the first page of Google and Bing, but only a select few are designed to do so.
The images and videos included on your website are also prepared for SEO and in particular Local SEO thanks to geographic data that is inserted by our team. This allows search engines to know what exact city or town you are trying to target your content for.
An example below shows how we apply the Longitude and Latitude coordinates to any image file to accomplish this.