SEO (Search Engine Optimization)

Where Do You Want To Rank On Google?

SEO
Website Structure and Speed - we work to improve your existing website's structure and content to start increasing your SEO rankings and traffic right away.
Original and Great Content - Informing your website's visitor is the key to creating great content. We will find the right keywords and write all new and all original content specifically for your website and brand to help deliver value to your visitors.
Links, Links and Links - you need high quality and high authority links connecting to your website in order to increase your own website's authority. These are called backlinks. We know how to build these connections and how to avoid the bad ones.
Social Media and Reviews- having reviews from your social media accounts like Facebook sends "Social Signals" to your website and search engines notice these. The more reviews and traffic you have coming from these sites the better for your SEO. This also includes the reviews for your business on Google.
Relevant Keywords - the keywords you choose to rank for can be more general such as "plumber farmers branch" or it can be what we call a long tail keyword like "plumber open 24 hours farmers branch". The more detailed or "long tailed" the easier it is to rank and gain an advantage over your competition who are more focused on the more general terms. Being highly focused is what can make or break your SEO campaigns.
Technical SEO - the code(s) on your website play an important role in informing search engines like Google, Bing and Yahoo about the other content and information on your website besides only the text. Each image should have proper tags associated with them and the page structure and layout should be clearly readable for the search engines to determine what is the most important and least important part of your page.
The Google Search Console - this is the gatekeeper of information about your website and how users search and find your website. It provides additional information not found inside of your Google Analytics unless you have already linked them. If you have an Analytics account you should go ahead and link the two. If not, we can help you with this process. Hofford Digital uses the data and best practices guidelines from the Google Search Console to verify your SEO campaigns are meeting their full potential.

Local SEO

The most visible part about ranking well in your Local SEO market is how you appear on Google Maps (also known as Google My Business), Yelp, Bing Places and on Facebook with your reviews.

If you are not appearing on these four major platforms you need to stop what you are doing and fix it ASAP. A website will see an immediate improvement for its SEO by doing this.

In addition to these four platforms there are numerous other local directories that you should register with, but you have to start somewhere so the four mentioned before is where you should start.

Crush Your SEO Competition. Rank Higher on Google, Bing and Yahoo!

You should consider adding SEO (Search Engine Optimization) services as part of your digital marketing strategy so that potential new customers and clients can discover your brand or business and so that your competition does not steal yours.

What is the first thing we do when we have a problem or need an answer to something? We Google it.

By appearing on the first page of Google you will be the first answer to someone's question or problem. You are their new Go To Solution!
In addition to ranking higher on the Search Engine Results Pages (SERPs) you will also be able to gain valuable information about your website visitors through Google Analytics. Information includes demographics on gender, income levels, zip codes and other location information, user behavior and much more information that you can use in other aspects of your digital and offline marketing efforts to make them more effective and efficient.

Where Do I Need To Rank With SEO?

In an SEO advanced web ranking article by Marketing Land a study has shown that over 70% of Google searches resulted in a Page One (1) Click. Pages Two (2) and Three (3) only received about 5.5% of clicks.

The data proves that if you are not ranking at least on the first page then you are probably receiving very small amounts of organic web traffic or none at all. This should not be confused with referral or direct traffic from other sources like social media.

It is possible to rank well on the Google Maps search results while still ranking past Page 1 of Google. An Aspect of Local SEO that can help your business sooner than later.